Alliant Credit Union

We set the standard for simple and rewarding digital banking.

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Marketing Analytics Specialist

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Start a Rewarding Career with Alliant

Why Alliant?

We’re not a typical financial institution – we’re better. We’re an innovative, fun-loving, highly-engaged group of professionals that are committed to our company and the communities we do business in. We love to recognize and celebrate each other.

Over 90% of our employees say we are a great workplace that is focused on our mission, vision and the future of banking.

What will your day look like?

You will be responsible for ensuring marketing data accuracy and timeliness, to ensure the team can make real-time, data-driven decisions. The incumbent will work closely with marketing, product management, technology and finance teams to identify data capture requirements and create a technical implementation plan for an analytics solution across Marketing and Digital Channels web properties; configure reports within and pull reports from analytics platforms; maintain accuracy of analytics data; and perform measurement and reporting of web-based activity. The Marketing Analytics Specialist will have a deep understanding of analytics and analytics tools, and will have experience creating reports, setting benchmarks and developing tracking requirements, and will have proven experience with the technical implementation of an analytics platform. The incumbent will also be comfortable facilitating dashboarding in Tableau; developing a schema and taxonomy to ensure accurate cross-channel reporting; and troubleshoot reporting and analytics issues.

Responsibilities

Do you see yourself doing this?

Work with development teams to integrate analytics requirements into development cycles, QA, etc.
Define analytics best practices
Facilitate tracking of A/B testing through proper analytics setup
Ensure analytics platform is set up in an optimal way for the needs to marketing and digital channels teams
Gather requirements and create automated reports across platforms
Create views, conversion goals, automated reports, etc.
Act as subject matter expert on all things analytics; add and QA tags, triggers, etc., as needed
Work with third-party vendors like ad agencies, SEO agencies, etc. to ensure accurate tracking and setup of analytics tools
Ensure accurate tracking of keywords via SEO tool
Build reports in Tableau
Gather tracking requirements and make recommendation on analytics tools, features and capabilities
As needed, develop implementation plan for analytics tool
Develop a data schema and taxonomy to ensure accurate reporting across channels (organic, paid, social, email, etc.)
Develop and maintain benchmarks/KPIs across channels
Document policies, standards and procedures related to compiling data and reports
Ensure accurate data capture of A/B and multivariate tests, personalization
Build roadmap for analytics optimization
Support performance marketing, business intelligence, product teams in defining data to be captured
Work with Marketing Data Analyst and internal data teams to identify anomalies in data and fix reporting as necessary
Understand business systems and data

Qualifications

What makes you a great fit?

You’ll be a great fit if in addition to the completion of a Bachelor’s degree in marketing, finance, computer science or similar required, and you have:

5+ years’ experience in highly analytical role within marketing, sales or e-commerce required
Proven experience with analytics tools such as Google Analytics, required
Proven experience with analytics tools aside from Google analytics (Adobe Analytics, IBM Unica NetInsight, etc.), required
Proven experience taking disparate data and organizing it into a format that is actionable, required
Experience with other elements of the marketing tech stack including marketing automation tool, social media, SEO platform, CMS, etc.
Experience with business systems analysis or data analytics / business intelligence requirements gathering
Experience with Business Objects, Tableau and similar
Digital marketing experience highly preferred
Strong knowledge of Excel
Knowledge of SQL preferred but not required

When you’re happy, we’re happy!

As a thank you for joining our team, you’ll benefit from:

Competitive medical, dental, and free vision benefits
Competitive compensation plan
Contributions towards gym memberships
Generous PTO and banking holidays off

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Calli Cardillo

Director, Technical Strategy & Portfolio Management

PUTTING PEOPLE FIRST

Propelling product forward through teamwork

Cardillo oversees enterprise execution for digital products at Alliant. To this end, her team has been rapidly growing and building out new processes and changes to products designed to enhance customer experience. She credits her team with being her number one asset in approaching these goals. “Happiness in teams leads to top output,” Cardillo said. To encourage a happy and healthy team environment, they align on individual development plans. Employees are encouraged to join ERGs, explore their strengths and pursue training and certification programs.

I feel genuinely supported by the team I work with. It is so rewarding to celebrate successes as a team when you can directly see and feel the impact from how hard everyone is working.

Crystal Luna

Director, Banking Operations

EMPOWERING EMPLOYEES

Inviting contributors to take the lead

Since joining Alliant in 2006, Luna has experienced the company’s focus on professional development first hand, advancing through several roles into a senior leadership position. “My approach to leadership has always been to take my team along for the ride,” Luna said, noting that she celebrates the successes of direct reports that move into managerial positions. As the founder of EMPOWER, Alliant’s Black professionals ERG, Luna is committed to creating leadership opportunities for a diverse workforce and ensuring the company is an equitable and inclusive place that elevates its employees.

I take a supportive role and allow my team members to take the lead. This showcases their talents to others in the organization and gives them the confidence to take on bigger roles and responsibilities.

Sean Briscoe

Director, Credit Product Strategy & Analytics

PRODUCING FINANCIAL WELLBEING

Developing tech in service of people

Briscoe was initially excited to join Alliant for two reasons: its forward-thinking digital-first approach to lending and its commitment to serving members as a nonprofit organization. His team recently set its sights on improving Alliant’s flagship Visa Cashback Signature Card, working with product, marketing, compliance and technology teams to enhance member experience. “We continue to find new opportunities for growth and new ways to serve our members,” Briscoe said. “The team at Alliant is engaged, energized, self-motivated and always member-focused.”

Everything I do helps improve the financial lives of our members, and each one of my ideas is heard and taken seriously.

What are Alliant Credit Union Perks + Benefits

Alliant Credit Union Benefits Overview

Alliant constantly works on improving its Employee Value Proposition. Our Human Capital Group team seeks ongoing employee feedback to continue to raise the bar on employee-focused benefits, making updates to the existing and adding new benefits every year.

Culture

Volunteer in local community

Alliant offers 8 hours of paid volunteer time benefit for all employees.

Partners with nonprofits

To execute on our mission of Bridging the Digital Divide, Alliant has partnered with PCs for People, Connected Nation, DiGiTunity and the National Digital Inclusion Alliance.

Open door policy

OKR operational model

Team based strategic planning

Flexible work schedule

Alliant provides employees with a flexible work schedule that includes Flexible start and end times.

Remote work program

Since the pandemic began, all non-essential job functions have been remote 100%.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Highly diverse management team

Mandated unconscious bias training

Alliant provides our leaders and employees with unconscious bias, psychological safety and inclusive mindset training.

Diversity manifesto

Diversity employee resource groups

Alliant supports employee resource groups. At this time, employees created INCLUDE, a women's resource group and ALL, an LGBTQ+ employee resource group, and EMPOWER black employees' resource group.

Hiring practices that promote diversity

At Alliant, we ensure that we have a diverse candidate slate for every role for which we hire and that our interview panels are also diverse.

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Alliant employees can contribute up to $2,750 annually to their Health Care FSA and $5,000 to their dependent care FSA.

Disability insurance

Company provides Short Term Disability benefit payable for up to 13 weeks as well as Long Term Disability insurance that covers 66.67% of your monthly earnings up to $10,000 monthly maximum payout.

Dental insurance

Preventive services covered at 100%, Basic services covered at 80%; Major restorative services covered at 50%; Orthodontics covered at 50%

Vision insurance

Alliant offers free vision benefits to its employees and their dependents. The vision benefits plan covers 100% for annual eye exams after a $10 copay and $150 for glasses and contacts.

Health insurance

Alliant provides a choice of two medical plans. If you elect a medical plan, you are automatically enrolled in an HSA where Alliant contributes funds to help you pay for your out-of-pocket expenses.

Life insurance

Basic Life insurance and Accidental Death & Dismemberment is equal to 1 times an employee's annual salary. Employees can also purchase Voluntary Life insurance for themselves and their dependents.

Pet insurance

Our pet insurance policy covers up to %90 of out of pocket expenses.

Wellness programs

With Alliant's wellness reimbursement program, each employee receives up to $35 per month (non-cumulative) to spend on wellness activities and discounted wellness services through ThrivePass.

Mental health benefits

Alliant employees get free access to ComPsych, Calm and myStrength apps and services.

Financial & Retirement

401(K)

Alliant offers a 401(k) plan administered through Fidelity where employees can contribute up to 60% of eligible compensation to the annual IRS limit.

401(K) matching

We match 100% of contributions up to the first 5% of an employee's annual gross pay. eligible salary. You will be 100% vested in these contributions right away.

Performance bonus

In the last years, Alliant’s bonus payouts were above 100%.

Charitable contribution matching

The Alliant Credit Union Foundation also matches employee donations made to non-religious, non-political 501(c)(3) organizations up to a total of $1,000 per person per calendar year.

Child Care & Parental Leave Benefits

Generous parental leave

We provide up to 6 weeks of parental leave for the primary and secondary caretakers.

Family medical leave

Employees who have been with the company for 12 months are eligible for up to 26 weeks of family medical leave.

Vacation & Time Off Benefits

Unlimited vacation policy

Generous PTO

Our employees receive between 21 and 31 days per year of paid time off based on years of service. Alliant also offers a Flexible Time Off (unlimited time off) policy for Sr. Managers and above.

Paid volunteer time

Our employees receive 8 hours per year of paid volunteer time.

Paid holidays

Office Perks

Commuter benefits

Employees can withhold up to $280 per month pre-tax for transit expenses and up to $280 per month pre-tax for parking expenses.

Company-sponsored outings

Alliant hosts between 4 and 6 major employee events in a year, including the Annual Volleyball Tournament, annual summer party and employee appreciation day celebration.

Free snacks and drinks

Currently, Alliant offers free snacks, free hot beverages and bottled water during the day, free lunch/food events on occasion and bi-weekly free fruit.

Some meals provided

Fitness stipend

Alliant reimburses its employees up to $35 per month for gym, health and fitness services and activities.

Professional Development Benefits

Job training & conferences

Alliant offers employees professional development opportunities like Annual individual budget for training, onsite training courses and the ability to attend job-related conferences and seminars.

Tuition reimbursement

We offer up to $5,250 annually for continuing education through our tuition reimbursement benefit.

Lunch and learns

Alliant hosts lunch and learn and hour with the leader meetings once per quarter, giving our employees to hear from our executive and senior leadership teams.

Promote from within

Continuing education stipend

We offer up to $5,250 annually for continuing education through our tuition reimbursement benefit.

Online course subscriptions available

Customized development tracks

Paid industry certifications

Additional Perks + Benefits

Alliant constantly works on improving its Employee Value Proposition. Currently, Alliant offers free snacks, free hot beverages and bottled water, free lunch/food events on occasion, personal concierge service, on-site package/mailing service, massage therapy, discounted ticket sales, car wash, dry cleaning, convenience store, vehicle maintenance, banking and a gym at our headquarters location.

Our company works hard to create a work environment that allows our employees to maintain a healthy work/life balance. We encourage our employees to take advantage of flexible hours and offer an option to work remotely. Alliant also offers a very generous PTO package, which starts new employees with 21 PTO days annualized in their first year of employment.

The well-being of our employees and their families translates to productivity and commitment to their jobs. That is why we constantly work on launching new benefits that will help them find the best medical care at the lowest cost and get the help they need with convenience and without unnecessary stress.

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