We are a culture focused start-up helping many people in many ways.

For the health brokers, P&C brokers and Financial Advisors, we provide a service to strategize and enroll their Voluntary Benefits as a new revenue stream and as a way to bring more value to their clients. We can typically add 25% to their bottom line without having to open a new account or lift a finger. VB is such a niche industry that not a lot of people know how to do it right.

For our small business clients we're typically their full benefits package. We work well in the under 50 lives market to keep the employer cost at or near $0 for the business while still providing their employees access to benefits they can't get on their own and certainly not at the rates we're able to because of the payroll slot.

For mid market we provide most of that and HR tech as well. Generally this is where we begin with cost containment strategies as well.

For larger companies we are much more narrow.
We are primarily Voluntary Benefits. And more specifically we are CI and Accident, Telemedicine (that isn't part of their health insurance so utilization won't hit them at renewal time), and often a creative LTC type product that's actually affordable by threading it into whole or universal life insurance.

Believe it or not, that's the short answer. What I do though is build agencies, typically with recovering carrier managers that want to have the freedom and flexibility to have more than one carrier in their toolbox and not have to deal with quotas and stock price pressures of their publicly traded insurance company, jumping through new bonus hoops every year that everyone miraculously seems to miss right at the end of the year. They want to have ownership and security, as well as support and structure. So really MY service is an Agency Builder. We are all just helping people at any of those levels.