Please note, you are not applying to an active job opening. We are always striving to build our network of talent and our needs are constantly changing. You will be added to our network of talent, and we will share relevant opportunities with you as they arise.
As a Freelance Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You’re also know the ins and outs of site copy, banner ads, digital activations, interactive scripts, and other online marketing.
To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising.
You will:
- Lead concept development.
- Partner with designers, art directors, and creative directors to bring concepts to life.
- Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.
- Participate in strategic brainstorming, campaign development, creative brief development, and creative execution.
- Work on multiple projects simultaneously.
- Interact with project teams to understand business objectives and audience demographics.
- Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
- Maintain high standards of copywriting and exercise quality control.
You have:
- 3-5+ years’ experience as a copywriter in an agency environment—including experience with interactive media and direct marketing.
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
- Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
- A strong understanding of marketing (especially direct marketing) and advertising principles.
- Experience with brainstorming, campaign development, creative brief development, and creative execution.
- The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
What We Do
Critical Mass (www.criticalmass.com) is a digital marketing agency that creates extraordinary experiences for the world's leading brands. Our capabilities include strategy, digital marketing, site design, user experience design, social, mobile, media, marketing science, research and custom communities.
Clients include AT&T, adidas, Nissan, Citi, Clorox, HP, Moen, Infiniti and more.
Services - Our services range from strategy and research through experience design, social and emerging media. We specialize in creating cumulative customer experiences across the breadth of digital channels.
Strategy and Marketing Science - From strategic frameworks to site analysis, best practice review and competitive audits, we help clients prioritize their online investments based on competitive, business and user needs. Whether doing usability and user research or mapping a site strategy to customer segments, we have the experience to help clients effectively deploy digital channels to drive business results. Our Marketing Science practice helps our clients evaluate their total efficiency of marketing activities. We also have a division called Curious that develops custom online communities for our clients to mine qualitative information for customer insights on an ongoing basis.
Experience Design - Strategy leads to experience design, which considers a client's brand and digital opportunities to engage users. We offer a range of design capabilities from dynamic sites to personalized experiences, mobile and rich media solutions, social media programs and marketing campaigns.
Technology - Our technical team has expertise in front-end user experience development, database and technical architectures. Capabilities include e-Commerce and Configurators, Portals and Personalization, Content and Digital Asset Management, Application Development, Rich Media Development and mobile/tablet development. Our team has experience with a full spectrum of platforms and languages, adapting a technology-agnostic approach to find the best tech solution for each project.
Marketing and Media - Our media team helps clients make sense of the myriad of digital touchpoints available to them - channels ranging from email to search to social to paid media and site monetization. Our proprietary methodology aligns business objectives and consumer insights to relevant marketing channels, and evaluates success across the breadth of digital initiatives-ultimately connecting brands with customers on their terms. Our services range from mobile strategy and implementation, video content syndication and aggregation, email and digital campaign management to display and behavioral planning.
The Hangar Interactive - A subsidiary of Critical Mass, The Hangar Interactive is a nearshore digital production agency, established to deliver excellent quality work at cost-effective rates for Critical Mass and other Omnicom partners. Services range from digital art direction through production design, web and applications development, rich media design and development, project management, quality assurance, and digital advertising execution.
Difference - In business for 17 years, our goal from the start has been to carefully cultivate a select list of clients who share our values. Our culture is steeped in entrepreneurial spirit, design heritage and technology. Our brand tenets are strong and have never changed. We always put the customer first. We measure and optimize everything we do. And we have always tried to work harder and be better in our quest to create extraordinary experiences.
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