Global Brand & Media Cluster Leader - Strategic Analytics & Insights

Job Description

In April 2024, we announced that we were bringing AAC (Advanced Analytics), BASES (Innovation), and CMI (Consumer & Marketing Insights) together into one new organization known as Strategic Analytics & Insights (SAI).

Key Accountabilities

In this Strategic Leadership role, you will be responsible for the development of the Strategic Analytics & Insights, Brand & Media Cluster business at global level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Global Sales Product Experts team and support Regional Sales Cluster/Product Experts in collaboration with multiple areas like Product Leadership (PL), Customer Success (CS), Sales Enablement, Marketing, etc.

• Core Responsibilities
  • Profitable revenue growth
    • Own overall Global Cluster revenue and cost Operating Plan (OP), driving long term profitable growth.
    • Track portfolio profitability and improve Cluster profit profile via product mix.
    • Craft client engagement plans alongside global Account Development for target clients HQ activation. 
    • Serve as senior leader on Global RFI/RFP engagements working across SA&I and NielsenIQ for a unified response and representing the Cluster and its tools.
    • Build Cluster's Go to Market plan, partnering with global support teams in the creation of sales plays, sales training and certifications. 
    • Lead and foster the creation of global Cluster sales SME communities.
    • Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals.
    • Collaborate with SSs and CS to create standard SOW documentation. 
  • Voice of client
    • SPOC with global PL team to give input for product development and prioritizations, based on client needs, competitive analysis and market trends.
    • Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps.
    • Collaborate with PL and sales transformation team on ratecards that reflect pricing strategy / positioning vs competition and enable internal profit targets.
    • Partner with PL to build Charter Client programs
    • Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in.
  • Product positioning and awareness
    • Clearly and convincingly articulate Cluster offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Create Cluster sales framework linked to use cases relevant to specific target buyer personas.
    • Facilitate the creation of client case studies to support product positioning.
    • Lead or support T2T client meetings concerning Cluster (global level) 
    • Drive awareness strategy in partnership with product marketing
    • Maintain broader Cluster product/technical knowledge across all SAI tools. 

• Core KPIs
  • Profitable revenue growth
    • Meet quarterly revenue targets and drive margin expansion
    • Increase sales conversion rate and reduce sales cycle time
    • Increase # of RFPs participation and win rate
  • Voice of client
    • Become PL SPOC in PI planning sessions
    • Increase participation in Advisory Boards
    • New partnerships development
  • Product positioning and awareness
    • Increase internal and external product awareness
    • Increase SOV in media and global events
    • Webinars and client events participation

Skillsets 

• Strong sense of urgency and accountability to drive client outcomes 
• Proven experience in leading a team, managing people, and developing talent 
• Experience in driving organizational transformation
• Able to work collaboratively with internal & external teams 
• Capable to maintain positive client relationships in complex situations & resolve client issues 
• Strong logic, deductive reasoning, problem-solving, and critical thinking skills 
• Skilled & polished communicator, including client presentations / events
• Strategic thinking and vison
• Understanding of dependencies across areas
• Strong project management skills and ability to manage multiple priorities 
• High say-do ratio 

Qualifications:

• Expert in CPG / new vertical Sales, Brand development and tracking, Marketing effectiveness, Advertising and Design in several regions
• Experience in transformation initiatives
• Proven Leader of high performing teams
• Bachelor's Degree required, Master’s preferred
• Knowledge in sales processes in CPG / new vertical companies, customers, modern and traditional market
• Good knowledge of NielsenIQ products, services and data preferred
• Expertise in (application of) one of NielsenIQ solutions is a plus
• Strong analytical skills
• Proven sales acumen

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion