Marketing Coordinator

HealthLight LLC, the leader in FDA-cleared light therapy products, is expanding and needs a creative,

driven, skilled and organized Marketing Coordinator to help reach customers and drive sales.

HealthLight’s mission is to help people live better lives by relieving pain and inflammation brought on by

neuropathy, injuries and a number of common, widespread conditions. Yes, light therapy really works

and we need help getting the word out!

Our new Marketing Coordinator will be a key part of our Marketing Team and will be charged with

developing and executing strategies to build brand awareness, drive sales and measure success.

Perhaps the most exciting part of this position is the opportunity to work in a wide variety of areas:

content creation & strategy, social media, organic & paid search, graphic design & multimedia, analytics

and display advertising.

HealthLight LLC offers competitive pay and benefits, opportunity to work at home and a positive team

environment. If you are a unique individual looking for a unique role, we should talk.

Marketing Coordinator Job Duties:

● Prepares and implements marketing and advertising campaigns for targeted market segments -

utilizing print, website, social media, email and paid search

● Creates and effectively promotes awareness-building and lead-generating content, including

blog posts, articles, case studies, white papers, videos and infographics

● Owns Content and Advertising calendars

● Creates and executes email marketing strategies in partnership with Marketing Manager

● Tracks content marketing and advertising effectiveness through KPIs and distributes regular

reports to the Team

● Creates promotional materials for sales partners, distribution channels and trade shows

● Handles trade show logistics including securing space, creating budget, and verifying

● Supports sales partners by creating presentations and meeting collateral as needed

● Follows digital marketing and healthcare marketing trends and makes recommendations to

Team for effective tactics to deploy

● Accepts ownership for accomplishing new and different requests; exploring opportunities to add

value to job accomplishments.

Marketing Coordinator Qualifications

● Minimum 3 years experience in marketing-related role

● Skilled and speedy writer with excellent command of grammar and storytelling

● Knowledge of digital space: social media, SEO, email, online advertising

● Content Marketing strategy knowledge and ability - creating and distributing content for

different purposes

● Multimedia: graphics & video. Knowledge of Photoshop & video editing software a plus.

● Command of advertising practices - both print and online

● Knows basic marketing analytics: online, social, conversion, leads, etc…

● Proficient with Microsoft Office suite, Google docs and Adobe Acrobat

● Familiarity with CRM tools - HubSpot, SalesForce, SharpSpring, etc., Proficiency in HubSpot

preferred

● Proficient with content editing software, such as Canva, Adobe Acrobat Pro

● Experience with Demand Generation creation

● Organized to a fault, but eager for the occasional fire drill as well

● Collaborative team member who is open to learning and having fun

● Articulate individual who is willing to form an opinion and advocate for it

● Experience with B2B marketing and healthcare highly preferred

● Excellent references

● Bachelor's degree preferred

HealthLight LLC is an equal opportunity employer

Industry

Medical Equipment Manufacturing